Orbitz “Just Like That” Campaign

Everyone knows Orbitz is a travel booking company, but most don’t know you earn rewards JUST. LIKE. THAT. To stand out in the category, we created a catchy mnemonic and paired it with an eccentric art direction that ensured recall and consideration for the brand.

Nicole Mizgalski / Chelsea Berger / Kiley Saunders / Miles Baeuseigneur / Lewis McVey